The past 20 years of digital disruption has caused the greatest upheaval in the centuries-old history of scholarly publishing. Research Information has tracked those changes for the past decade or so, meaning we are in the best possible position to understand the marketing needs of each and every aspect of the scholarly publishing process.
While the move from printed journals to digital products is now largely complete, publishers are now faced with the challenge of how to govern access to online research. Information professionals need the tools to access the research; researchers want to access that research at little or no cost; and publishers want to monetise it. The growth in open access – in all its forms – has created huge debate and innovation in the industry, and it makes for a fascinating market in which to be involved.
Our experienced sales and editorial teams have a deep understanding of the scholarly publishing, enabling us to ask the right questions of you to help define your marketing goals, and develop a plan to deliver those goals successfully.
We understand the breadth of approaches required within the scholarly publishing supply chain in a way that a more general marketing, PR or publishing company could never do.
Whether your requirements for marketing in the scholarly publishing industry involve advertising and promotion through our existing publications, or you need help with contract publishing, content marketing or lead generation, Europa Science is the place to start.